Architecture · Design · Culture · Identity
Meso-Frame — Architecture and design between East and West
by Murouj Kharoufa
An in-between frame where traditions meet and design languages blend.
Explore the projects→
The project
Building connections
instead of drawing divisions.
Meso-Frame is a platform devoted to architecture, design, culture and identity, conceived as a bridge and a space for dialogue between East and West.
In a world where the borders between cultures grow ever more fluid, MESO-FRAME explores what happens at the points of contact: where traditions meet, design languages blend and new forms of identity are born. The name itself evokes an “in-between frame”, a space in the middle.
Founded in Milan by Murouj Kharoufa, an Italian-Iraqi architect, the platform stems from a personal experience of belonging to two worlds. From this perspective, MESO-FRAME gathers projects, research and reflections that invite us to see architecture and design as tools for cultural dialogue.
About
Murouj Kharoufa
Architect and design management professional, with a path that brings together design, construction, academic research and international collaboration across Italy, Iraq, Jordan and Lebanon.
She is owner, architect and design consultant of Kharoufa Housing, a residential development and construction company in Jordan, where she follows projects from site analysis through final design and on-site supervision.
Alongside her practice she has an academic career as Assistant Professor of Architecture — teaching design, theories of modern architecture and architectural identity — and more than eight years in international, diplomatic and multicultural settings.
10+
years of experience as an architect
5
years of university teaching
Murouj Kharoufa, architect and designer
The search for identity
Research · 2024 — 2026
01
Contemporary development
The contemporary city favours functional, economic and global models, paying too little attention to people's cultural identity and to the geographic identity of place.
02
Identity crisis
The growing gap between the need for identity and contemporary urban development produces a genuine identity crisis in the places we live.
03
Search for identity
In response to this crisis, societies try to reconnect with their cultural roots and with what makes them distinctive: the search for identity begins.
From the Journal
